I have hardly come across anyone that proposed to a lady on their first date. Often many businesses make the mistake of asking for the sale on the first visit. Your sales approach should be aimed at creating free or low value sales that will hook your customer into getting some valuable product or content from you. This experience will cause them to trust you and move up your funnel until they begin to spend a lot with you. We call this a Funnel approach to creating Customers.

One way to start building and creating a funnel is by using the concept of Splintering which essentially is the art of breaking a big product into little bits and offering a small bit of that product as an offer. Some examples of splintering include:


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