The word “engagement” in itself shows that there is an action and a reaction. The action is based on the marketing and the reaction is how customers react to your marketing. The number 1 challenge in today’s marketing world is the ability to get your customers to pay attention. We live in a busy world and every day, new products, services, solutions and ideas are being realised. It’s no longer an “information overload”, we are literally drowning in information and advertising messages. Depending on where you get your information from, it is believed that each individual is exposed to 3,000 to 5,000 commercial messages on a daily basis. So as a business owner and as someone responsible for your corporate organisation’s marketing, you will need to find innovative ways to stand out from the crowd of 5000 messages your target audience get to see each day.

The key to doing this is creating engagement through your message and effectively using media in creative ways. In your business consider the following:

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