Client acquisition strategies often mean that we attract leads and new customers to our business in different ways. An important skill for any business to have is the ability to constantly generate new business and to ultimately automate lead generation so that new business is constantly being attracted to you without doing any much more.
To keep your customers and cerate lifetime value often means that businesses need to clearly have a way of segmenting their clients and creating value for them. This understanding means generally, customers have to be seen differently. A clear understanding of this will ensure success in marketing.
Generally, it costs 5x more to acquire a new customer than to keep or retain an existing one. There used to be a time when you could sell to a client and expect they would buy from you forever. In today’s world there is stiff competition for customers.